Research Project Assignment Paper Example | Topics and Well Written Essays - 1000 words

Project Assignment - Research Paper Example In most of the lower class of the society, the systems such as schools and the law enforcement are one of the major reasons why the people under such settings cannot prosper in their education and the job opportunities. In the lower class society, most of the families prefer taking their children to lower standard schools, which they can afford paying the tuition. A lower standard school signifies that the education offered is of a lower standard education, this compared to schools that the middleclass people and the upper class people are exposed to. In a high standard society, the institutions that are in most situations availed are such that have qualified teachers who offer quality education at standard levels. On the other hand, in most cases, a low standard learning institution tends to have less qualified teachers who lack the standard quality education. Lack of proper education values is one of the major problems that is faced in a lower class society. Education is fundamental in the aspect that when a person is exposed to good education, he or she has a higher chance to secure a job in the future and earn some money to take care of him or herself. In a lower class society most of the teachers and the school administration are underpaid by their various institutions, for this reason there tend to be laxity in offering proper education. The impact of the lack of the proper education in the society then is that when most of the students finish the school curricula, they lack the qualifications to secure good jobs and ends up working for the underpaying companies as well (Lee). In most lower class schools, the rates at which the teachers are changed in a learning institution is extremely low compared to the schools of the upper class society. The relevance in changing teachers in a institution has been attached to the ability of the students to

Critical evaluation - blood brothers Essay Example for Free

Critical evaluation blood brothers Essay The play did not open with the curtain going up but instead with the lights going up. My seat was in the gallery, which is quite high up, but after I got over the sense of vertigo my view of the play was fine. I could not see the gantry at the back of the stage or the very front of the stage, but very little of the action took place in these areas. The play was written in the early 1960s by the Liverpudlian playwright Willy Russell and was first performed in the early 1980s. The play is a slice of life, or an impression of life starting in Liverpool in the early 1960s through until the 1980s, of poor working class families. The play combines music and song with narrative. The set of Blood Brothers consisted of, on either side of the stage a row of terraced house fronts. At the back of the stage there was a gantry which was used by the narrator and once by Mrs. Johnston when she sang a song that was an overview of the action that had just taken place, there was a countryside backcloth with two moveable brick wall flats which moved across to cover this. The set was very appropriate for the play, it combined well with the slice of life. The props were minimalist and brought on stage by the actors. There were four moveable flats, two that slid across the floor and two that came down from the ceiling. All the costumes and fixings were appropriate for the era of the play, they worked well together producing a realistic setting. The play opens with the twin brothers, lying down on stretchers and then being carried away. The narrator then informs the audience of the events that have just happened and then the play begins. The play is about Mrs. Johnston, a working class mother of seven children who after her husband has left her for a younger woman discovers she is pregnant with twins. Mrs. Johnston is a cleaner who works for a middle class couple, Mr. and Mrs. Lyons. Mrs. Johnston tells Mrs. Lyons of her predicament and so Mrs. Lyons who can not have children of her own and whose husband has gone away on business for six months offers to take one of the twins for herself and bring him up as her own. After some persuasion Mrs. Johnston gives one of the boys to Mrs. Lyons. She finds it difficult to keep Mrs. Johnston on as her cleaner because she can see that there is a bond between mother and child and so fires her. Several years pass, the boys are now seven, nearly eight, they meet when out playing, become great friends and Blood Brothers. Both Mrs. Johnston and Mrs. Lyons try to keep the boys apart but are unable to do so. In a desperate attempt to separate the boys the Lyons move to a house in the country well away from Mickey and the estate where the Johnstons live. A few years later the council decide to demolish the estate where the Johnstons live and relocate the families to the countryside close to where the Lyons now live. Mickey has a girlfriend, Linda, a girl he has known since childhood. One day when they are out walking they come across Eddie, (Mickeys twin), and rekindle their friendship. The twins are now sixteen years old and their friendship continues to grow until it is time for Eddie to gone away to university. However Eddie declares his love for Linda before leaving but she continues her relationship with Mickey and soon falls pregnant with his child and so they marry and move into Mickeys home. Mickeys older brother, Sammy, gets into trouble and Mickey agrees to help him out but instead ends up taking the fall for Sammy killing a man and goes to prison for seven years. During this time he becomes depressed and withdrawn from Linda. She turns to Eddie for support and they soon become emotionally attached. When Eddies mother becomes aware of the romance she tells Mickey who, now out of prison, goes to Eddies work place. Mrs. Johnston now feels she must tell the boys that they are brothers but this is too much for Mickey to understand in his present mental state, distressed and confused he shoots Eddie. Just as Mickey is doing this a policeman takes aim and fires killing Mickey. Both men are dead. On the whole the script and the play were very good. At first it took a little time to get in to the play but it soon flowed naturally. The play held the audiences interest by the use of the narrator who appeared on the stage behind the action and would burst into song. A lot of information was given on the characters through the use of song, so the audience received much of the necessary information without realising it. The part of Mrs. Johnston was played by the singer and actress Dennis Nolan. Ms. Nolan described the history of her character through the song Just like Marilyn Monroe. Her story is not extraordinary or uncommon. A girl from a Roman Catholic working class family who falls in love with a young man who takes her dancing and says she looks a lot like Marilyn Monroe. Romance soon fades once the babies start arriving. Possibly because of her faith, which would have instilled a belief that children are a blessing, she soon has a large family and her husband begins to look elsewhere for what he first found attractive in his wife. He begins to go dancing with a girl who he says looks a lot like Marilyn Monroe. When he leaves home Mrs. Johnston discovers she is pregnant with the twins of the story. This is when the events that lead up to the final tragedy really begin. Mickey is the twin that Mrs. Johnston kept. He grows up in this very poor working class family but as a child is mainly happy and full of mischief. He does not expect an easy life and accepts who he is and what his future will be. He does not expect to go to university like his friend Eddie because in his mind and at this time it was usually only children from better off families who went. Mickey would have been happy to work and bring up his children in a working class family. It is unemployment and bad choices that take away his pride and his future. He becomes very depressed, feels worthless and finally sees his marriage fall apart. The actor who played Mickey had to act the part of a child through to an adult, his mannerisms were very good and his gestures appropriate for the different ages. When he was seven Mickey acted and moved as if he was seven and when he was twenty he acted and moved like a twenty year old. His voice changed as well, it moved from a high quick voice to a deeper more solemn one. Linda is the childhood friend of Mrs. Johnstons children and especially of Mickey. The two children grow up together, play together and become girl and boyfriend. This relationship is threatened by Lindas attraction to Eddie, Mickeys twin, but although she realises that it is Eddie that she loves she does not end her relationship with Mickey. When Eddie goes away to university she becomes pregnant with Mickeys child and marries him. Lindas role in the play is huge, it is her relationship with Eddie which finally destroys Mickey and leads to the final tragedy. The play contained quite a lot of swearing but this was only used to aid the script and made it more realistic. At the end of the play many people in the audience were in tears which showed how good the performances had been. As a straight play this would have been a very sad story of some very hard lives but because the story is told partly in song the mood is much lighter. It shows that there can be laughter in even the most difficult of lives, but also how our own upbringing, superstitions and prejudices can make our lives more complicated and more difficult.

Tourism Marketing Mix Essay

Tourism Marketing Mix Essay The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda.Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry Tourism is one of the worlds fastest growing industries at present and holds the status of the worlds no. 1 industry.Spending on tourism amounts to 5%-10% of total consumer, spending in a year worldwide.The industry creates a job every 2.4 seconds with every one of those direct jobs creating another 11 indirect ones.The tourism industry as a whole is presently estimated to earn over US$ 3.5 trillion worldwide. Indias share of the total market is a pittance at 0.51%. The non-tourist countries like Malaysia and Indonesia get much more tourists than India. Indias share of the total market is a pittance at 0.51%. The non-tourist countries like Malaysia and Indonesia get much more tourists than India. MARKETING MIX OF TOURISM INDUSTRY PRODUCT Product is the combination of tangible and intangible elements. The tourism product, which is mainly the destination, can only be experienced. The views of the location travel to the destination, the accommodation and facility as well as the entertainment at the destination all form the tourism product.Thus it is a composite product combination of attraction, facilities and transportation. Each of these components has its own significance in the product mix and in the absence of even single components, the product mix is incomplete. PRICE Pricing in tourism is a complex process. Pricing includes the prices of other services like Air travel, Bus, Railways, Hotels, etc. All are included in tourism package. Pricing also depends on the Geographic location of the destination.Pricing also depends on Seasonality. Seasonality is the most important factor in pricing. To match demand and supply tourist managers try to get either discount. E.g. Taj is the tourist attraction in India. Pricing is also based on competitors pricing. Pricing is also subject to government regulations. E.g. Air price changes tourism package also changes, if Hotel charges change then also tourism package changes. Pricing of the tourist product is a complex matter because of its composite nature. Geographical location of the destination affects the pricing decision. At the same time, seasonality factor and varying demand cannot be overruled. The objective of pricing in any other firms is to fetch a target market share, to prevent competition, and to take care of the price elasticity of demand. A very important way, in which the travel and tourism business responded to their highly complex pricing circumstances, is to operate at two levels. The first level is corresponds with the marketing strategy, which concerns with the product positioning, value for the money, long run return on investments etc. The second level corresponds to the marketing operations or tactics where the prices are manipulated to match the current demand and competition. PLACE Different distribution strategies can be selected for Tourism marketing. Tourism as a product is distributed as a travel. Internet is also used widely. There is an also small agent spread all over the town who plays a role of place. Large travel companies like Thomas Cook, Cox Kings, SOTC, etc they act as a wholesalers and these wholesalers also act as a retailer. The tourism marketer may not have adequate choice of the tourist center, because in most of the case the tourist destinations many be natural, historical attraction. But, infrastructure facilities, transportation, communication are important for the development of the tourist center. The major decision that the tourism marketer takes regarding distribution is relating to the channel of choice and channel members. The uniqueness of tourism industry is predominant position of intermediaries. The two major functions performed by the distribution system in tourism marketing are: To extend the number of points of sales or access, away form the location at which services are performed or delivered To facilitate the purchase of service in advance Different distribution strategies may be selected to reflect the companys overall objectives. The middleman may be tour operators, who buy tourism products in bulk and make them available to travel agents who are retailers. The range of tourist products, which are bought by the tour operators are airline seats, hotel accommodation, bus for local sight seeing, etc. they may also sell directly to customers. The latest mode of reaching the tourist is through Internet. Ticket booking can also be done through the Internet and payment is made with credit card. PROMOTION Creation of awareness has a far-reaching impact. The tourist organizations bear the responsibility of informing, persuading and sensing the potential tourists in a right fashion. The marketers need to use the various components of promotion optimally so that they succeed in increasing the number of habitual users. Promotion helps in maximizing the duration of stay, frequency of visit by offering new tourist products in the same country to areas, which have remained untapped or partially tapped. The various dimensions of tourism promotion are as follows: Advertising: Advertisement gives important information to the actual and potential tourists. Its coverage is wide. Advertising is aimed at the public to create awareness of the travel offers available on a resort and its attractions to influence their business decisions. Intangibility can be compensated with the help of visual exposure of scenes and events. We can project hotel bedrooms, well-arranged restaurants and cafeterias, swimming pools etc. Publicity: It focuses attention on strengthening the public relations measures by developing a rapport with media people and getting their personalized support in publicizing the business. It helps in projecting the positive image of tourist organizations since the prospects trust on the news items publicized by the media people. The publicity program include regular publicity stories and photographs to the newspapers, travel editors,  contact  with magazines on stories etc. advertising is a part of publicity. Sales promotions: Sales promotion measures are the short-term activities seeking to boost sales at peak demand periods to ensure that the firms obtain its market share and are used to help launch a new product or support an ailing or modified one. The tool of sales promotions is designed to appeal particularly to those customers who are price-sensitive. There are a number of techniques to promote sale and the tourist professional need to use them in the face of their requirements vis-a-vis the emerging trends in the business. Eg. In the tourism industry, a travel company offers give-aways to their clients, such as flight bags, wallets for tickets, Foreign Exchange (Forex) and covers of passport. The hotels offer a number of facilities like shoe shine clothes, first aid sewing kits, shower caps and shampoo. Further, the VIP clients also get fruits and flowers in their rooms. Word-of-mouth Promotion: Most communication about tourism takes place by word-of-mouth information, which in a true sense is word-of-recommendation. In the tourism industry it is found that the word-of-mouth promoters play the role of a hidden sales force, which help the process of selling. The high magnitude of effectiveness of this tool of promotion is due to high credibility of the channel, especially in the eyes of the potential tourists. The sensitivity of this tool makes it clear that tourist organizations need to concentrate on the quality of services they promise and offer. The marketers or the tourist organizations need to keep their eyes open, identify the vocal persons or the opinion leaders and take a special care of them so that they keep on moving the process of stimulating and creating demand. Personal Selling: Personal Selling is based on the personal skill of an individual. The travel and hotel business depend considerably on the personal selling. The development of travel and tourism has been possible due to well-educated and trained sales personnel. The development of tourism business has been influenced by the services rendered by the travel agents and travel guides since they work as information carriers. Personal selling is the personal presentation of a tangible product or intangible services or ideas to the customers. It is important to mention that in the tourism industry, the personnel who attend tourists form an essential ingredient of the product, such as sales personnel are found responsible for dealing with customers behind the counter, the resort representatives cater to the need of tourists when they reach the destination etc. all of them play a vital role in ensuring that the tourism products satisfy the tourists. The phrase- the customer is always right applies specifically to the tourism industry. No reduction in price would compensate for impolite and indecent travel guide, a solvent waiter and a surly or a haughty coach driver. These facts are testimony to the proposition that the travel business is linked with the performance and behavior of sales personnel or travel staff. Telemarketing: It is a method of selling in which a professionally sound telemarketer markets the business. The quality of technology and the communicative ability of the telemarketers determine the magnitude of success of this component. In tourism, the travel agents, offices of airways, receptionist, and secretaries work efficiently if the telephonic services are not up to the mark. Also recruiting a person considered to be professionally sound, personally-committed sales personnel having an in-built creativity, innovation and imagination is very important. Exhibitions: The participants include state and national tourism promotion boards, travel agents and tour operators, airlines, car rentals, cruise liners, holiday financiers, technology providers, hotels and resorts, education institutions in the field of hospitality and tourism. Over the years the participation of foreign tourism promotion boards like the Dubai Tourism and the Mauritius Tourism, etc has increased in order to aggressively promote their respective countries. PEOPLE It plays a most important part in tourism. In people local people are very important, that how they treat tourist. The travel agents, guides, staff of travel companies, sales staff, etc they are the people. Travel Company also like Railways, Air, etc. is included in people. Normally a tourist assures a tourism quality like hotels, Travel Company. The personnel who attend to the needs of the tourists form an essential ingredient in tourism marketing. The sales personnel are responsible for dealing with the customer behind the counter. The airline and transportation crew interact with customers while traveling. The resort or hotel representatives enter to the needs of the tourist when they reach the destination. The tourist guides, who interact with the customers at the tourist location, all form the people element in tourism marketing. These contract persons must be trained on interpersonal skills as well as knowledge of the product. In the tourism industry the travel agents and the travel guides are the two most important people who speak a lot about the industry. Hence it is imperative that they have to be at their best at all times. Travel guides especially, are expected to have a lot of patience, good sense of humor, tact to transform the occasional tourists into habitual ones, thorough knowledge of the places, linguistic skills etc. PROCESS The operation process of the tourism firm will depend on the size of the tourism firm. The sequential steps involved in the delivery of the tourist products are: Provision of travel information: The information regarding the travel is provided at a convenient location where the potential tourist seeks clarification about his proposed tour. Preparation of itinerates: It is a composition of series of operations that are required to plan a tour. Liaison with providers of services: Before any form of travel is sold over the counter to a customer; contracts have to be entered with the providers of various services including transportation companies, hotel accommodation, coaches for local sightseeing etc. Planning and costing tours: Once the contracts and arrangements are entered into, then the task of planning and costing the tour, this will depend on the tour selected as well as individual requirements. Ticketing: The computerized reservation system has in recent years revolutionized the reservation system for both rail and air travel. Provision of foreign currency and insurance: In case of foreign travel the final task provide foreign currency as well as insurance PHYSICAL EVIDENCE The tourist attraction, which is an expensive for the customer must be tangibilised with the help of tangible items like, comfortable seats while traveling, layout, and design of the resort, natural service scope, etc. the sign posts that indicate directions, route maps, information regarding rules and regulations of the tourist spot and the sign regarding the public utilities like toilets, telephone booth also form a part of the physical evidence. Printed matters such as brochures also play an important role in the development of tourism. As the product, in tourism is intangible. There is a need to describe fully the product, which is done by providing an elaborate brochure, which shows how different elements of the programmes are carefully planned to include all necessary information to make holiday establishes expectation of quality value for money, product image and status, which must be matched when the product is delivered. PEST ANALYSIS Environmental influences can be analyzed by using the PEST analysis. POLITICAL The political factors are the main driving force of the industry. The Indian tourism industry is built on the backbone of Government support and the industry cannot sustain itself without it. The various archaeological sites and the places of historical importance, the roads and the railways are all in the hands of the Government. All the support services like the hotel industry, the airlines industry and the tourist operators to name some are heavily dependent on the support and the cooperation of the Government.   The major reason as to why tourists visit India is for the vast and rich heritage that our country has. That is under the control of the Government, through the Archaeological Survey of India. Any policy change that comes into force can have dramatic effect on the way the industry players perform. For example, the Government charges high rates of taxes on the luxury and the star category hotels and this has always been a cause of disagreement between the hotel associations and the Government. There are many areas where the growth of tourism has not been rapid or has seen dramatic fall because the political environment has not been conducive. Examples are the North East for the former and Kashmir for the latter. The neglect of the Government in developing the North-East has led to a situation where there is practically no tourism in the seven states.   Similarly, the political turmoil in the state of Kashmir and now in Gujarat has caused a virtual decimation of the flourishing tourism industry. However, there has been a change in many of the policies of the Government with regard to the tourism industry. The hotel industry has been getting many incentives and many State Governments are encouraging the growth of major hotels in their states.   ECONOMIC The tourism industry not unlike the other industries grows with the increase in the spending of the people. The more the people spend the more the industry grows. The spending power of the people has been increasing in the country and all over the world. Since we are concentrating on the international tourists, the large increase in the spending power in most developed countries has left a large amount of idle cash in their hands. This has led to a tourism boom the world over and India has been no exception. There have been more people coming into the country with more cash than ever before. This has lead to an increase in the demand for better hotels. People who previously used to come to the country on a shoestring budget and hunt around for the cheapest accommodation can now afford to go in for luxury hotels. This has led to an increase in the number of hotels in the country. However, an increase in spending does not only limit itself to accommodation. The increase in the spending is also evident in the increase in the number of people traveling by air. Even the number domestic tourists traveling by air has dramatically gone up.   SOCIAL Tourism was always looked upon as something that led to the destruction of the social fabric of a place. The more the amount of outside people coming into a place, the more the perceived risk of that place losing its identity. A good example is Goa. From the late 60s to the early 80s when the Hippy culture was at its height, Goa was a haven for such hippies. Here they came in thousands and changed the whole culture of the state. This had a ripple effect on the country. People became cautious, especially of the international tourists. Whenever a certain place became famous, the example of Goa was cited to discourage the inflow of international tourists. However some places such as Kerala and Rajasthan have been able to strike a balance between their own culture and the demands of the international tourists and have profited handsomely in the bargain. People are now adopting themselves to the fact that tourism pays and it can be a major source of income for them.   In addition, tourism as a form of recreation has really caught on. People themselves have started traveling and are willing to travel to a place that is out of the way and exotic. While traditionally traveling on a holiday meant going to a hill station or a beach, now people are willing to go in for adventure tourism and also visit places that might be exotic and cannot really be called hospitable. For example, now places like Leh and Lakshwadeep are mentioned in the same breath as Goa or Kashmir. TECHNOLOGY Although technology does not seem to be a major influence at first glance, it plays a major part in the promotion of a place. Better communication facilities are one of the first prerequisites for growth in the inflow of tourists. This has been made possible with technology. Improved technology in the field of communication at cheaper costs has resulted in many remote and inaccessible areas of the country getting connected to the rest of the world. This connectivity has made these places visible to the world. Better communication means access to media. And that is very important if any place wants to be on the world tourist map.  Similarly better transportation facilities have lead to a dramatic increase in the number of tourists visiting any particular place. The presence of an airport and the availability of frequent flights are a great convenience to any traveler. TOURISM COMPANY:  SITA ONLINE TOURISM CORPORATION(SOTC) Established in 1949 with just five employees at an office in Cawasji Hormusji Street, Mumbai, it has grown to become one of Indias largest travel companies. By the year 1968, the Company had moved to a much bigger office at Mint Road and was also counted as one of the top ten travel agents in Mumbai, with a turnover touching Rs 25 million. A major turning point came in 1976 when SOTC handled its first group tour to the US during the bicentennial celebrations. Within three years, SOTC had taken about 500 passengers to Europe, the US, Singapore and Japan. In 1981, came another breakthrough when SOTC Package Tours began active advertising, with the first ad hitting the newspapers.Between the years 1983 and 1995, SOTC grew by leaps and bounds. It moved to new premises at Church gate, Mumbai, installed the first computer for sales and operations, and went through a management metamorphosis with a complete restructuring of the business into autonomous Strategic Business Units (Subs) with a state-of-the-art call centre. SOTC has been fulfilling the travel needs of Indians for over five decades now. It continues to seek out new and exciting destinations to offer to outbound travelers SOTCs outbound business operations broadly encompass Packaged Group Tours for Indians and Individual Holidays. SOTC World Famous Tours caters to those who seek comfort in group travel. It is widely acknowledged to be the most successful package tour brand in India. Recognizing the importance of language markets, SOTC also pioneered tours conducted in Marathi and Gujarati under the SOTC brand extensions: SOTC BhramanMandal and SOTC GurjarVishwadarshan. MARKETING MIX PRODUCT SOTC offers a variety of tours which includes tours for families with kids, tours for senior citizens, theme vacations like beaches and also special packages for pure vegetarian and jains.Some of its products are as follows:- SOTC World Famous Tours SOTC World Famous Tours is the flagship brand of SOTC, which pioneered the designing and marketing of escorted tours for cosmopolitan travelers in India. SOTC World Famous Tours has escorted over 3, 00,000 travelers across the globe for more than 30 years, to various destinations including Europe, Australia, New Zealand, USA, Africa, Mauritius, South Asia, and the Far East Being a 100% subsidiary of Kuoni Travel Holding, Switzerland one of the worlds largest travel companies SOTC leverages the advantage of the buying power and travel services to provide customers value for- money packages. SOTC has built a reputation that it lives up to its promise to take Indians around the world, while making them feels completely at home, no matter where they are. SOTC BhramanMandal In 2002, SOTC BhramanMandal was launched exclusively for Maharashtrian, to cater to their specific needs and requirements. SOTC BhramanMandal offers All-inclusive exciting package tour options to Europe, Far East, Australia and New Zealand. While designing the tours, every single need of the Maharashtrian is kept in mind their culture, eating habits and likes and dislikesProminent features of SOTC Bhraman Mandal Europe and Australia tours are the Predeparture meeting, Travel Kit and an experienced Marathi speaking Tour Manager who accompanies them all the way from Mumbai to the destination and back. Within just five years of existence, SOTC Bhraman Mandal has become a household name amongst the Maharashtrian. SOTC Gurjar Vishwadarshan SOTC Gurjar Vishwadarshan was launched especially for Gujarati community residing in India, to cater to their needs of having a Pure Indian Vegetarian Meal with a Gujarati flavor, Gujarati speaking tour manager at your service right from India to India and traveling with the finest Gujarati families makes your holiday the most memorable and comfortable one. Gurjar Vishwadarshan launched in the year 2004 received an overwhelming response from the Gujaratis staying all over India. Since then it has been scaling heights year after year today in its 4th year of existence it has become a household name for Gujaratis and is fondly rembererd by Gujarati holiday goers, this has been possible because of all of those fellow Gujaratis who chose to travel with us. With the new positioning of our brand Expect More .in Gujarati which means Apeksha Thi Vadhare we assure our patrons that every time they can just expect more with SOTC.Gurjar Vishwadarshan is one of the business units of SOTC. SOTC ha s pioneered its position in the packaged tour segment with its unparallel expertise devised over last 50 years. SOTC Do-it-Yourself Holidays SOTC Do-it-Yourself Holidays caters exclusively to the needs and requirements of the discerning Free Individual Traveler. It offers a wide range of customized holidays that allows individual travelers the freedom to define their preferences of the destination, length of stay and pace of travel .Following high-quality standards, SOTC Do-it- Yourself Holidays have ensured accommodation at some of the worlds finest hotels allowing for proximity to city centre attractions such as shopping malls, pubs, cafes, restaurants and scenic delights. An individual traveler on SOTC Do-it-Yourself Holidays has the option to explore all the attractions of a single city. Or focus on all key cities of a particular country. They can even combine two to eight countries in their holiday, depending on their tastes, time and budget. SOTC Holidays of India SOTC Holidays of India has something for every kind of traveler be it families, youth, students, honeymooners, groups or individuals. SOTC Holidays of India offers packages that cover every conceivable tour requirement whether it is an extended vacation with the family, a paragliding spree with friends or simply a rejuvenating weekend break. SOTC Holidays of India offers an opportunity to visit and explore all the splendors of India through various categories of holiday packages. SOTC Holidays of India has categorized all holiday packages into Standard, First and Deluxe Class categories.It also offers a wide range of customized holidays thereby giving individual travelers the complete freedom and flexibility to define their preference of the destination, length of stay and pace of travel SOTC Holidays of India offers packages that cover every conceivable tour requirement; whether it is an extended vacation with the family, a paragliding spree with friends or simply a rejuvenating weekend break SOTC Holidays of India offers you an opportunity to visit and explore all the splendors of India through various categories of holiday packages:- Classic Holidays of India are time tested popular attractions like Kashmir, Himachal, Rajasthan and Kerala those have proved their ability to completely satisfy the traveler Fun-filled Beach Holidays offers not just sun and sand but also cool lagoons, clear waters, corals, reefs and beach resorts. Hill Stations Quick Getaways offer a break through a multitude of retreats at a short distance from home. Spiritual Retreats to Rediscover Your Soul provide excursions to various spiritual and hallowed sites. Components of Tours as a Product Sr.No.BENEFITMEANINGWITH RESPECT TO THE TRAVEL AND TOURISM INDUSTRY 1 CORE BENEFIT The fundamental benefit or service that the customer is buying. Traveling. 2 BASIC PRODUCT Basic, functional attributes. Ticketing,  hotel reservation. 3 EXPECTED PRODUCT Set of attributes/conditions the buyer normally expects. Customer friendliness, good food. 4 AUGMENTED PRODUCT That meets the customers desires beyond expectations. Prompt services, comfortable and convenient trip, spectacular sights, and music. 5 POTENTIAL PRODUCT The possible evolution to distinguish the offer. Totally customized tour packages, A grade service at every stage. PRICE SOTC offers price sensitive tours like cost saver and premium tours which can be afforded by all classes. In SOTC the tours are customized that is if customer cant afford the premium holiday he will be given the same tour but the cost will be reduced by offering him a deluxe hotel instead of a five star hotel or by offering him a non ac bus instead of a ac coach. PLACE Different distribution strategies are selected for Tours marketing by SOTC. There are also small agents (who have taken franchise of SOTC) spread all over the town/country who also play a role of place. SOTC act as wholesalers and also act as a retailer. The latest mode of reaching the customers is through Internet that is SOTC has its own website from where information on the tours can be procured, direct booking can be done for which the payment can be made through the credit card. SOTC also has its own offices from where booking can be done. PROMOTION SOTC uses electronic, print and all sorts of media as tourism is a highly promoted industry. SOTC gives printed ads in The Times of India mentioning the special tours in it with the special prices offered by them. Brochures are another form of communication provided by SOTC to stimulate customers and motivate them to buy. They are used to demonstrate in pictures and words the images and positioning of the product and the organizations. PEOPLE SITA enjoys loyalty of its 2, 00,000 Indian customers.   PHYSICAL EVIDENCE SOTC provides its customers with a detailed brochure of the tour they have selected, a list of things to be done before going for a holiday e.g. cooking gas switch to be turned off etc and if the customer is going for foreign tour then a list of basic words like hello, water etc in the foreign countrys language which will make it easy for the customer, this establishes value for money, product image and status, which must be matched when the product is delivered. RURAL TOURISM Rural  tourism  focuses on participating in a rural lifestyle. It can be a variant of  ecotourism. Any village can be a tourist attraction, and many villagers are very hospitable. Agriculture is becoming highly mechanized and therefore requires less manual labor. This is causing economic pressure on some villages, leading to an exodus of young people to urban areas. There is however, a segment of urban population that is interested to visit the rural areas and understand their perspective. This segment has been rapidly growing in the past decade and has led to Rural tourism becoming a good business prospect. Rural tourism allows the creation of an alternative source of income in the non-agricultural sector for rural dwellers.The added income from rural tourism can contribute to the revival of lost  folk art  and handicrafts. It is an ideal and natural method of rural and urban economic exchange. Scheme of Rural Tourism Tourism growth potential can be harnessed as a strategy for Rural Development. The development of a strong platform around the concept of Rural Tourism is definitely useful for a country like India, where almost 74% of the population resides in its 7 million villages. Across the world the trends of industrialization and development have had an urban centric approach. Alongside, the stresses of Urban lifestyles have led to a counter urbanization syndrome. This has led to growing interest in the rural areas. At the same time this trend of urbanization has led to falling income levels, lesser job opportunities in the total areas leading to an urbanization syndrome in the rural areas. Rural Tourism is one of the few activities which can provide a solution to these problems. Besides, there are other factors which are shifting the trend towards rural tourism like increasing levels of awareness, growing interest in heritage and culture and improved accessibility, and environmental conscious ness. In the developed countries, this has resulted in a new style of tourism of visiting village settings to experience and live a relaxed and healthy life

Brilliant Lies: Comparison between Film and Playwright :: miscellaneous

Brilliant Lies: Comparison between Film and Playwright David Williamson wrote the serious comedy, Brilliant Lies in 1993. Three years later the play was adapted into a film. The play was about how a young sexy party girl, Susy, was sexually harassed by her power-demeaning boss, Gary. Throughout the story we are kept in the dark about what the truth really is concerning the account in the office when both parties worked late alone. The film introduces changes to both enhance and develop the play’s main ideas and themes. When plays are made into film, or film into plays improvement s are made. Scenes are taken out, added and changed. The film of Brilliant Lies has significant improvements; a scene is added, some are deleted and overall the setting are far more exotic. Overall the film improves on the ideas explored in the play. Many changes are displayed in the film adapted from the playwright. One of these main changes would be the ending of the story. The adapted film ending shapes our ideas of Gary and his wife, Stephanie. In the play we never meet Stephanie and only hear about her from what Gary says to Susy who explains it to Marion who is there to make sure the proceedings don’t get out of hand. Susy say’s â€Å"He screamed that his wife treated him like shit†. Consequently in the play we think of Stephanie as a bitch. In the film Stephanie is at the court hearing and has to hear the horrible degrading things her husband has told Susy about her. Stephanie eventually breaks down from hearing these things in court and leaves. We feel sorry for her because of the horrible things she had to hear in court and also because she is married to such a hostile man. The audience in both film and play know that Gary treats Stephanie badly because of what he says to Susy, who repeats it in court in the film and in the conference room in the play â€Å"†¦ he hated her so much that the only thing that made him feel god was that he’d cheated on her four times since†. Gary is presented in a hostile way towards women and we instantly hate him for saying and doing something like that in opposition to the women he should be devoted to. Therefore the film gives us an idea of what Stephanie would go through if she found out about the affair, harassment and what her husband has done behind her back.

Viscocity of Alkanes Essay examples -- Papers

Viscocity of Alkanes Introduction When dealing with fluid/mechanical systems, it is important to know what affects the rate of descent of an object through a liquid. There are many factors that affect the descent of an object through a liquid such as: 1) Temperature of the liquid 2) Mass* of object 3) Size/surface area of object 4 Viscosity of liquid 5) Angle of descent Temperature I would like to investigate the correlation between temperature and time of descent. Reading suggests that the colder the liquid the longer it will take for the object to reach the bottom. Mass*& Surface area/size Gravity accelerates at 9.81 ms-1 independent of mass. Hence increasing the mass will not affect the experiment of surface area. Thus using an object of various sizes it would be possible to investigate the proportionately of size on the descent of the object. Viscosity I feel it is important to investigate the affects of how a more viscous liquid would impede the progress of an object descending through a liquid. Therefore I have included this factor into my investigation. Angle of descent I would like to observe the affects of the object descending at an angle. Such at sediment in a bottle is there a way in which bottles should be stored that may hasten descent? Aim To investigate the rate of decent of an object falling through a liquid (simulated by a ball bearing) and investigate some of the factors that will affect this. Summary I have completed this investigation by using many simple experiments to reach a firm conclusion on the rate of decent of a ball beari... ...ment 2 this was also 40-60. Therefore I would be able to conclude with a third liquid that it may be possible that the liquid does not effect the point in which a ball bearing reaches its terminal velocity. However I can conclude that the size of the ball bearing and also the mass does not effect where it reaches its terminal velocity. As you already know, if two objects of the same size but with different masses are dropped from the same height they will descend and hit the ground at the same time. It is only air resistance that will affect the descent if the objects size is slightly different. I can relate this to my experiments in finding the terminal velocity of the ball bearings through the liquid, and therefore explain why the occurance happened with only a slight varience with the very large ball bearings.

Prisons Essays -- Social Issues, Rates of Violence

Introduction Longitudinal research has been conducted comparing the rate of violence in male and female prisons. It is important to do research on this topic because it does not only lead to the conclusion of where is violence prevalent, but focuses on other aspects as well. It focuses on the psychological, social, and sexual side of the inmate. This topic does not only focus on who has the highest rates of violence, but why does that sex have a higher rate. This topic looks deeper at the differences between male and female inmates and what causes them to have high rates of violence. Most people would say that male prisons have a higher rate of violence due to biological reasons. People tend to think that males are more aggressive therefore violence is prevalent in male prisons, yet there is a lot more to this idea. The focus of this paper is to inform if the rates of violence are higher in male or in female prisons and why that is the case. Various key factors have been addressed in relation to this topic. These four factors would not only help in answering the research questions, but open opportunities for similar research to be conducted. This research paper will explore if violence is higher in male or female prisons and why is it high. In order to answer these two research questions, the following factors will be discussed: relational violence in women’s prison, a comparison of sexual coercion experiences reported by men and women in prison, prisoner confrontations and the search for respect, and the rates of victimization. Theoretical Framework The most important factor regarding the topic on rates of violence in male and female prisons is relational violence in women’s prison. This factor is ver... ...ul and relevant. Every single study contributed in finding an answer to the research question. The studies showed the factors of why? How? and when? do inmates (males and females) engage in violence and how does this raise the rates of violence. Although all this data was very helpful more research should be performed. There should be more studies focusing on female inmates in order to give a better understanding of female prisons. Furthermore the studies that do use females as part of the study should increase the sample size. Authors usually examine large male sample size and only a few female sample sizes. This leaves people with the question of why is there a huge difference between the sample sizes. In conclusion if experimenters would focus on females like they do with males maybe more data can be presented.

Development of a Clinical Practice guideline for Acute Care Nursing

Clinical practice guidelines are formulated as a necessity to provide uniformity in the nursing field, cut down costs involved and improve the quality of care offered to patients. One of the most important ways of developing a practical and effective guideline is the systematic review of literature on this area since extensive and credible research has been carried out and documented by qualified professionals. It is important to examine whether the formulation of such guidelines has helped influence the conduct of nurses and by extension to evaluate the extent, if any that the provision of health care has benefited from such guidelines.It becomes essential to consider specifically the various areas of intensive medicine since the importance of the department makes it a necessity to have clear, uniform and sustainable practices that fosters discipline, acquisition of new knowledge and a diligence in ensuring that exact and prompt care is administered to save lives. Introduction Nursi ng is a vital part of our society due to the mortal nature of humanity. The average human person cannot live his whole life without need to acquire some medical attention due to either ailment or injury.Nurses therefore provide the necessary care in ensuring that people receive treatment of their various ailments and injuries and hence the role of the nurse is to foster good health and maintain good quality of life. Nurses work under all kinds of environment depending on the nature of ailment, preferences of the patients, personal choices that are influenced by various social and economic factors and in accordance to the laws and guidelines of the various institutions that have jurisdiction over the conduct of nurses under their authorities.These institutions might range from federal and state governments, registration and oversight bodies and specific hospitals in which individual nurses are attached. There are many fields in medicine and nurses work in all these departments depend ing on the specificity of the fields they have received training in. This paper will dwell on the area of acute care provision since as a student specializing in this field; it is common logic that my review should rotate within the educational confines of this field.The area of acute care nursing usually involves attending to patients within the intensive unit set up and is mainly patients whose lives are in danger due to fatal ailments and serious injuries. The history of the development of intensive unit care can be traced to Florence Nightingale and the contribution it has brought to the field of medicine is monumental if the great number of lives saved can be a testimony of its importance and success.It is important that nurses receive sufficient training since their occupation involves saving lives or restoring health regardless of whether assisting medics or administering such services independently. Education then becomes a vital part in the development of the nursing profes sion and hospitals have recognized the importance of education and by extension, hospitals are mandating that their nurses update their training annually (Kurjak & Chervenak, 2006).There is a lot of prudence and common sense behind such directives, most of which are due to the increasing innovations in technology, medicines and methodologies in the field of medicine and nursing. Nurses, especially acute care nurses are required to have accurate knowledge in operating various machines employed in treating patients and since many improvements and new inventions are a daily occurrence, failure to have current knowledge might be a cause for catastrophe and civil liability thereafter.Guidelines are used to ensure that new findings in nursing are used to ensure that gains are felt in the nursing sector to ensure that all stake holders benefit. Good guidelines should be based on evidence and the best way to collect such evidence is through systematic reviews of the existing literature (Sil agy, 2001). However, since several literatures exists on this field and the nature of the many changes in technology and technique that have occurred through the ages, it is necessary to limit your review to materials produced in the near past.The actual period one chooses to examine might be determined by several factors but among them might be the length of the systematic review with a small review like this one going back 5 to 10 years. This means that knowledge contained in these primary documents is current and a reflection of the present condition of nursing sector and guidelines based on such materials will act as an improving factor in the current health service provision.